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TheSports Renews Strategic Partnership with Globo.com to Elevate Global Sports Media Experience
27 Jan 2026

We are proud to announce the renewal of its strategic partnership with Globo.com, marking another significant milestone in the long‑standing collaboration between the two organizations. This renewed agreement underscores the shared commitment of both parties to innovation, audience engagement, and the future of sports media.

The new phase of cooperation goes far beyond operational continuity. By delivering our full‑sport LiveTracker Pro suite and enhancing brand visibility across Globo’s extensive sports ecosystem, TheSports and Globo.com are jointly redefining how fans experience live match coverage, data storytelling, and digital engagement. This integration ensures that audiences not only follow the action in real time but also gain deeper insights into the dynamics of the game, supported by advanced visualization and interactive features.

As sports media continues to evolve at a rapid pace, partnerships of this scale play a pivotal role in shaping the future of audience connection. The renewed collaboration reflects a shared vision: to create a more immersive, more dynamic, and more accessible sports experience for fans worldwide. By combining TheSports’ cutting‑edge animation and tracking technology with Globo’s expansive reach and influence, we are setting new standards for how sports content is delivered and consumed.

Looking ahead to 2026 and beyond, this partnership will focus on three key areas:

  • Innovation in live match experiences — delivering richer, more interactive coverage across multiple sports disciplines.
  • Enhanced brand exposure — ensuring stronger visibility and deeper audience engagement for TheSports within Globo’s ecosystem.
  • Sustainable growth in sports media — building a foundation for long‑term collaboration that benefits fans, partners, and the industry at large.

We extend our sincere appreciation to the Globo team for their trust, collaboration, and shared vision. Together, we look forward to another year of innovation, deeper integration, and meaningful impact across the global sports industry. This partnership is not only about enhancing content quality today — it is about shaping the future of sports media for generations to come.

 

About Globo

Globo.com  is the official digital platform of Grupo Globo, Brazil’s leading media company. It provides access to a wide range of content including breaking news (G1), sports coverage (GE), TV programming (TV Globo), entertainment shows (Gshow), and streaming services (Globoplay). The site serves millions of users daily, making it a central hub for information and entertainment in Brazil.

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